Easy Summer Marketing To-Do List

The dreaded Summer Slump. It could be coming. This is typical in July. Vacations are occurring and people are getting outside and off their devices.

Here are 5 easy tasks to improve your marketing program.

1) Update your website. Does a blog post contain outdated info? New content triggers search engines!

2) Make a plan for an employee advocate program. Who is most likely to engage with company posts?

3) Get photos and videos of your "summer setting" to use at the beginning of the season next year. Capture blooming flowers, your outdoor space, an annual summer event, etc.

4) Study your data. Dive into ad results and Google Analytics to learn what's working and what needs to be changed.

5) Fully utilize the features of your Google Business Profile. Post updates and great images. Lots of images = more calls and inquiries. Responding to reviews aids in local SEO.

Lastly, think about other businesses that could use a boost. Help them communicate their news and offers by sharing their posts on your social media platforms.

Follow Marketing Connection for more tips throughout the year!